Tuukka is responsible for solution and offering development in Tieto's omnichannel commerce area.
Combining in-store and online to serve customers better has been a hot topic for retailers in recent years. Three recent studies examined how retailers have walked the talk in the Nordics. I've wrapped up the results to an overview of the Nordic omnichannel fulfillment. More
Finding product information online is now a key part of the customer journey in retail. What's more, using this data to support in-store sales is simple. So why is nobody doing it? More