Pasi is a customer experience management specialist with a strong background from media marketing and digital in-store solutions. He is currently working together with Finnish retailers and brands to create a better customer experience for Finnish consumers.
Please note, Pasi has joined the Tieto alumni team and is currently working elsewhere.
Marketing for the big guys has been a numbers game for quite a while. Savvy retailers like Amazon, eBay and Costco have invested a hefty sum of money for gathering and analysing data to provide a personalised experience. Personalisation and real-time analytics are, however, not only for the giants. These tools can help all modern organisations. More