Mirva is a marketing data professional in Tieto’s Customer Experience Management business unit. Mirva helps brands and organizations develop data-driven digital and customer engagement transformation that enables businesses to adapt to the era of the customer. Mirva has a strong understanding of business processes and visual analytics, combined with theoretical background in computer science and mathematics.
Analyzing the past is something we do quite regularly when it comes to marketing-related data. But how many companies really do data-driven marketing where data guides decision making? More
Today the amount of available marketing data is huge. And thus, people tend to get confused about how to use data the right way. What are the easy starting points here and how to move towards more complex analytics? More