Matti Ketonen is a supply chain professional in Metsä Board. He has been working in and responsible for various parts of the supply chain – including customer service - in forest industry since 1997.
Younger generation may be the leaders in adopting new ways of working or new tools for – not just CEM – but for anything. But the truth is that ease of use is the key. In my experience easy tools such as WhatsApp, Yammer and Instagram are equally eagerly embraced by all generations as long as the purpose of the “gadget” is clear and the use is straightforward without “unnecessary” complications. More