Marko Saarinen is a principal consultant and head of marketing science at Tieto's Customer Experience Management. As a customer insight and data-driven marketing professional, Marko has studied and influenced the effects of data utilization and emerging phenomena and technologies on business, sales, marketing, and customer experience optimization.
Marko helps brands and organizations develop new insights-driven digital and customer engagement transformation that enables businesses to adapt to the era of the customer.
In addition, Marko is a big tennis, gym, and music enthusiast. His passion for music is proved by his DJ and soundscaping gigs that have grown out of the scope of being a modest hobby.
To succeed and survive in today’s fast-paced world of marketing and customer acquisition and retention, the ability to use data and analytics has become the key success factor. More