I’m the main responsible for our brand theme, Changing Perspectives. I realized that when setting a new concept like Changing Perspectives you need to act on it and show how we at Tieto can bring insights and provide new perspectives on the digitalization that affects each and every one of us. That’s when the Bubble Sessions were invented. There we gather interesting people and experts, well-known opinion leaders and business influencers – exploring ideas at the intersection of business and technology.
Please note, Kristina has joined the Tieto alumni team and is currently working elsewhere.
It is hard to believe a year has passed since Tieto’s new brand identity, Changing Perspectives, was launched. In addition to all the changes a new brand identity brings to an organisation in terms of advertising collateral and even new faces, we have also experienced a mental transformation. More