Juha Jumppanen is Senior Vice President, Member Services, at Finnish forest industry company Metsä Group. He has an M.Sc. in Forestry from Joensuu University. Juha has extensive experience of the forest industry and has in-depth knowledge of the whole wood supply chain, from the tree stump to the customer of the final product. Jumppanen’s hobbies also take him into the forest. There, he relaxes doing forest management, hunting or just spending time there.
New technologies, such as artificial intelligence and virtual reality, create new opportunities for service improvements in the forestry industry. In the long term, our goal is to make a digital replica of all Finnish forests to simplify forest management for our customers. More