Jaakko Hallavo works as a Principal Consultant in Tieto’s Customer Experience Management business unit. His passion is to help customers to grow and become more profitable through better management of customer experience and insight, and creating seamless customer experience across digital and traditional channels.
Jaakko has 15+ years of experience developing successful multi-channel strategies for global telecoms, digital, b2b and retail companies. As a Principal Consultant he leads assignments ranging from multi-channel commerce insight to concept planning, requirement and capability analysis, IT architecture design, organizational change management and growth tactics.
With the B2B e-commerce market being more than twice the size of the consumer market, and with a growth rate surpassing that of the B2C market, businesses selling to other businesses cannot overlook this potential. Jaakko Hallavo explains how to extract maximum benefits from B2B e-commerce in the future. More
"One of the few ways for a company to grow profitably is through superior customer experience," says Jaakko Vilén, Sales Director at Tieto. In today's complex environment, this is easier said than done. Help can be found in Customer Experience Management (CEM) that is fast increasing in popularity. More