February 5, 2018

Why is collaboration a must to shape a smarter society?

Maria Kumle

Head of New Solutions, Tieto, PHCW

We are at the threshold of a smarter society. The digital disruption that is happening around us creates new possibilities and new challenges that will help us question and revisit old models and truths.

Interoperability will be the name of the game as the rise of Artificial Intelligence (AI) helps create connected ecosystems where different organizations will have different roles and work for the common good. However, when we are discussing digitalization, it is tempting to end up in a technique-oriented discussion. And of course, a lot of these changes are a result of the technological evolution. But the success and the impact of the change lies as much if not more in softer values like our behavior and how we interact. 

This is already being seen in the communication, finance and retail space where connections are built cross-industry to expand touchpoints with the customer. But to fully exploit the possibilities, we need to enable greater data sharing between the different groups. And we need to share data on a personal level.  

Creating interoperability in a secure manner 

Sharing personal, potentially sensitive data is not to be taken lightly, and we have the laws and regulations to prove it. With General Data Protection Regulation (GDPR) around the corner, we are given a real treat – it actually opens everything up for citizen-controlled data access. But how do we take this from being merely able to extract a PDF or text file, to establishing interoperability for personal data in all industries?  We can most certainly create solutions based on traditional and proven technologies, but there are other ways. One of the technologies that apparently address the very core of securely creating interoperability is Blockchain. With it, we can change value chains, take away the middlemen and empower individuals, allowing them to be in charge of their own digital footprints.  

In the smarter society that we are entering, sharing of information will be democratized and blockchain will help make this happen. 

In fact, we believe that it will be quite possible to build a kind of neural network where the data can be shared independently of what platforms the respective nodes are operating on. What’s more, this will be done irrespective of the industry area or geography (within the European Union) of these nodes. This sharing will be real-time and will not involve adding a stack of charges on the citizens for processing the data.  

Enabling usability 

Blockchain is already being tested out in a variety of sectors including finance, healthcare, real estate and supply chain management, with a steadily increasing number of applications being geared towards the consumer-facing side of different businesses. However, to fully capitalize on its potential, we need to look beyond technology. We need to create business models that enable the involved parties to take advantage of it and decide what roles are to be played by whom. 

And last, but not the least, we need to take a hard look at customer experience and user design to create ecosystems that can be easily navigated. Enabling smooth user experience will help consumers understand that they are in control of their data, and will allow them the ability to choose who they want to share their data with. 

Getting all this in place will not be easy and nor can any organization do it alone. We need to involve the public sector, the regulators, the government as well as commercial players (new and oldAnd we need to get out of the sandboxes to find the business models that allow us to see the possibilities in the challenges we are facing to create the new solutions. We need to use it in the real world.   

This is why Tieto has taken the lead in creating collaborative arenas for different stakeholders from across industries, and we continue to invite more people to join in. After all, collaboration is what enables a smarter society. 

Watch Maria Kumle's video, "What will consumer behaviour look like in a smarter society?", here.

What does a smarter society mean?  

The value of the smarter society comes in many flavorsTieto’s ambition is to utilize our expertise to continue shaping a smarter society, one which anticipates the needs of the people in every phase of their lives. For more insights and examples on how we are doing this, visit tieto.com/smartersociety 

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