October 31, 2016

Good alone, better together

Working within an ecosystem is becoming ever more relevant - they are the lifeblood of start-ups, even start-ups within large enterprises, such as Tieto’s Customer Experience Management (CEM).

One company might have a niche product or technology that would take years of development for others. Another might have a customer base that a start-up would die for. Some companies have challenges but lack internal resources whilst we have universities full of smart people looking for challenges. Why not collaborate and achieve greater things together than either party could alone!

I’d like to share few examples on how we work within an ecosystem.

In start-up world, we work constantly on finding the most relevant players in the global market that complement our service offering. We found a very cool Silicon Valley start-up called Kibo Individualization (former Baynote) that has one of the most developed self-learning personalization and recommendation solutions for ecommerce. With their tool, human power and intuition can be ditched whilst improving the websites or ecommerce platforms. Also the approach to get started is very lean: companies can experiment the solution for few months, see the business results and then decide whether it provides enough return to continue. In a proof-of- concept with a retailer, it beat human built sites, with a 2.5 times better result.

We got a first rate addition to our ecommerce offering, Baynote got access to our customer base in Nordic and our customer got a pimped webshop with killer results. A perfect marriage, I would say.

Ecosystems also cover a way of working – the ecosystem around us can come to life in many ways, such as in hackathons. With these development projects, we invite contributions from large companies, universities, start-up communities and a whole range of interested parties. This is what we call ‘Open Source’ working!

These are the kind of relationships we’d like to foster, embrace and nurture to their full potential.

These are only a few examples and we are putting tremendous effort into finding these partners throughout the world, from various sectors of society.

Here is what’s required for successful ecosystem cooperation:

  • Rolling your sleeves up – growing and fostering your ecosystem requires hard work and active participation on different forums.
  • An open mind – one cannot have full control over the end result of cooperation. Most likely there will be surprises – this makes the journey even more exciting!
  • Give to the community – you can’t take part in an ecosystem with only your agenda. All parties need to feel that they get true value from the cooperation.
  • Courage – successful cooperation requires bold statements and understand that the joint wins do not necessarily come immediately – and sometimes not at all.

One good meeting place this year is Slush in Helsinki on November 30th – December 1st. Our CEM team will be scouting the ecommerce start-up scene and actively look for partners for the region.

Psst. In Slush, you can find us at our booth near the Northern entrance. Come and take a sneak peek on the future of retail!

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We are participating in Slush 2016 with the aim to boost innovation and growth together with the vibrant startup ecosystem. Slush is a two-day global event held in Finland on 30 November to 1 December, with 15,000 attendees from over 100 countries coming together to innovate, accelerate businesses and explore new technologies.

Our aim is to meet the best talent in the market and also grow out the ecosystem of start-ups for our mutual benefit. Our booth is situated in the Northern entrance, near the pitching stage – see you there!

Check out also our Tieto Data Incubator accelerator program! The program invites innovators, teams and startups to join forces in creating this data-driven future business!

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