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With some years in corporations, we are probably all used to different kinds of change programs. How about changing the management paradigm? Can it be considered as one change program among others? Can it be done with the typical change program receipts and methods?
Physical stores are struggling. Footfall traffic is down every year and e-commerce is growing steadily. Consumer use of mobile devices to purchase goods has exploded. Stores are closing, chains are focusing on their digital strategies. But the fat lady hasn’t sung yet and it’s way too early to declare the death of the physical store.
Google has entered the automotive operating systems market. This will have an impact on automotive vendors’ product development strategies. Many will need to rethink how to differentiate and reconsider the value of data and services.
The Marketing Technology Expo in London on March 25 and 26 aimed for “connecting forward thinking marketers with the technology, tools, and techniques they need to stay ahead in the ever-changing world of digital marketing”. Given the fact that there were over 500 presentations and panel discussions from industry experts and thought leaders, it is fairly impossible to provide a fair overview of the entire event in a single blog post.